Marketing operations

How Jarva runs advertising through official platform APIs

Jarva builds and operates a portfolio of its own consumer brands, and we run paid advertising for those brands in-house. Because we operate several brands at once, we manage advertising through an internal marketing-operations platform that connects to each advertising platform using its official API — rather than logging into each ad account by hand.

The platform, in plain terms

Our internal tool is a private, in-house system used only by Jarva to operate advertising for the ad accounts we own. It is not a product we sell, and it is not offered to anyone outside Jarva. Across every connected platform, it uses the platform's official API to:

Google Ads Meta Pinterest Reddit TikTok

Google Ads API

We use the Google Ads API to programmatically manage the Google Ads accounts we own and operate under our own Google Ads manager account.

Whose accounts
Only Google Ads accounts Jarva owns and operates
Third-party clients
None — we do not manage advertising for outside parties
Reselling access
No — we do not resell or sublicense Google Ads API access

What we do with the Google Ads API

The Google Ads API is used solely to operate advertising for Google Ads accounts we own and control under the manager account above. We do not resell or sublicense Google Ads API access, and we do not manage advertising on behalf of third-party clients.

The other platforms

We use the same in-house pattern on each platform's official API — always limited to accounts we own and operate.

Meta

Marketing API — manage campaigns, ad sets, ads, budgets, and audiences, and pull reporting for our owned ad accounts.

Reddit

Reddit Ads API — create and manage campaigns and ads and retrieve performance data for our owned account.

Pinterest

Pinterest Ads API — manage campaigns, ad groups, and ads and pull reporting for our owned account.

TikTok

TikTok Marketing API — manage campaigns, ad groups, ads, creative, and reporting for our owned account.

Data & scope of use

We use these platforms' APIs and the data they return only to operate advertising for accounts we own. We do not sell data obtained through advertising-platform APIs, we do not share it with unrelated third parties, and we do not use it to build products for anyone outside Jarva. Full details are in our privacy policy.

Developer & API inquiries: google-ads-api@thejarva.net · General: hello@thejarva.net